Brad Pitt’s Beau Domaine Skin Care Line Introduces New Packaging

Beau Domaine, a French skincare brand co-founded by Brad Pitt in 2022, is revamping its packaging to align with a planet-friendly initiative. The new packaging features matte white bottles with oak wood tops, replacing the original dark glass bottles adorned with wooden tops from the Château de Beaucastel vineyard. This change aims to make the bottles lighter and reduce the brand’s carbon footprint.

The brand is also leveraging grape pomace from the Perrin family’s vineyards to produce bioactive skincare ingredients. Despite the new look, Beau Domaine’s product formulas will remain unchanged, continuing to include patented compounds GSM10 and ProGR3.

This environmentally conscious shift comes in response to consumer demand for sustainable products, as indicated by various surveys. Beau Domaine’s move into Bluemercury marks its first U.S. retail partnership.