K-Beauty’s Skin Cupid to Launch Physical Store in Soho

Skin Cupid’s New Flagship Store in London

Skin Cupid, a leading K-Beauty retailer in the UK and EU, is unveiling its first permanent flagship store in London’s Soho on September 26, 2025. Located at the corner of Charing Cross Road and Manette Street, this will be the UK’s largest and most premium Asian beauty destination, hosting over 60 Korean beauty brands.

Featured Brands:

• Popular brands: Medicube, Anua, Dr Althea, Dasique, Beauty of Joseon, TIRTIR.
• Exclusive brands: Unove, Ma:nyo, S.Nature, Parnell, Muzigae Mansion.

Store Design and Experience:

• The store boasts a striking ceiling and premium design elements influenced by its social media community.
• Products are arranged to reflect the 10-step K-Beauty routine, offering an intuitive shopping experience.
• The store blends beauty retail with immersive experiences through Cupid World, a loyalty zone with prize-winning games, gifts, and workshops.

Mission:
Skin Cupid aims to educate and empower customers by demystifying skincare routines and ingredients, providing a unique and engaging retail experience.