Melisse Shaban Named CEO of NAD+ Skincare Company Aramore

Melisse Shaban has been appointed the CEO of Aramore, a skin care brand utilizing NAD+ technology. Aramore, founded three years ago by Stephen Kennedy Smith (nephew of John F. Kennedy), collaborates with Harvard and MIT scientists to harness NAD+ for anti-aging benefits. NAD+ declines with age, affecting skin vitality, so Aramore’s products focus on stimulating NAD+ at the cellular level through a proprietary blend of precursors.

Shaban emphasizes the importance of education about NAD+ in skin care, noting that awareness is currently limited. She believes NAD+ products will become essential in daily skin care routines, comparable to retinol. Aramore’s streamlined product line aims to enhance cellular energy and integrate seamlessly with existing beauty routines.

The brand plans to maintain its focus on direct-to-consumer sales and med spas, distinguishing itself from traditional skin care brands by aligning more with wellness and recovery sectors. Future expansions may include body care offerings. Shaban highlights the unique proposition of combining internal and external health benefits, reflecting the blending of beauty and wellness industries.