Milk-Inspired Beauty Products for Hair, Skin, and Body Are Gaining Popularity

Milk-inspired products are becoming a trend in the beauty industry, with brands like Point of View Beauty, Emi Jay, and Fenty Beauty launching milky products. These products, while not containing actual milk, have textures and formulations reminiscent of milk, providing a soothing experience for the skin.

The term “milk” in beauty often refers to the silky, thick texture derived from humectants, vitamins, minerals, and ceramides, offering benefits for sensitive or reactive skin. This trend emphasizes a ritualistic, sensory approach to self-care, appealing to consumers seeking both effective ingredients and sensory engagement.

Products like Rhode’s Glazing Milk, which gained popularity for its skincare benefits and glassy finish, typify this trend. While generally gentle, users are advised to patch test, especially if they have acne-prone skin or use strong exfoliants, as the texture can feel heavy or cause irritation.