New York Liberty Players to Showcase Fenty Beauty Products

Rihanna has announced a new partnership between her beauty brands, Fenty Beauty and Fenty Skin, and the Women’s NBA team, New York Liberty. This collaboration marks Fenty’s first team sponsorship, aligning with the Liberty’s values of championing women, individuality, and confidence. The partnership was announced as the team prepares for a pre-season match at Brooklyn’s Barclays Center. Both Fenty and New York Liberty express excitement about the collaboration, highlighting shared values and connections. This move continues Fenty’s involvement in sports, following past partnerships with events like the Paris Olympics and the WNBA All-Star Weekend.