Piyane Ung on Nalia Skin and the Cultural Beauty Industry

Inside Retail: Nalia Skin blends Cambodian traditions with Australian botanical science. How did this concept emerge?

Piyane Ung: Nalia stems from my personal journey, bridging my Cambodian roots and the innovative botanical science I encountered in Australia. This brand is a heartfelt tribute to both aspects of my identity, offering skincare that is both effective and soulful.

IR: How has the Australian market reacted to Cambodian skincare traditions introduced by Nalia Skin?

PU: The reception has been wonderfully open and curious. Consumers are eager for unique stories and have embraced our cultural ingredients like lotus, rice, and tamarind, presented accessibly and backed by science.

IR: What has been your experience with building a digitally-led brand in today’s beauty industry?

PU: It’s dynamic and demands adaptability, but it allows us direct communication with our community. Honesty and meaningful engagement are crucial, and storytelling through content is vital for connection.

IR: How do you combine clinical actives with traditional ingredients in your product formulations?

PU: It’s a meticulous and collaborative process involving both our Cambodian and Australian teams. We start with an intended feeling and meticulously balance both influences to achieve synergy, balance, and performance.

IR: Amidst the competitiveness of the beauty industry, what distinguishes Nalia Skin, and what are your future plans?

PU: Nalia is about more than skincare; it’s about confidence, culture, and connection. Our intentionality and personal storytelling set us apart. We are exploring new products and retail opportunities, focusing on meaningful expansion.