Savannah James Discusses Her Reframe Skincare Line and Daily Routine

Savannah James, wife of NBA legend LeBron James, has recently launched a new skincare line called Reframe. Her flawless skin at Lakers games is credited to products she’s been developing for the past two years. Collaborating with Howard University’s College of Medicine, Reframe aims to make scientifically-backed skincare simple and accessible.

In an interview with ELLE, Savannah shared that her inspiration for entering the beauty world came from her mother and her daughter, who encouraged her to set a positive example. Her daughter taught her that beauty is about self-expression and fun.

Savannah chose skincare over makeup to focus on the fundamentals of healthy skin. Despite her busy life as a mother, businesswoman, and podcast host, she maintains her beauty routine with practices like lymphatic drainage and infrared saunas.

Her daily skincare includes not washing her face in the morning but using a cloth, moisturizing, and applying sunscreen. At night, she follows a comprehensive routine with cleansing and chemical exfoliation, finishing with her favorite product, the Circadian Cream, to support skin regeneration.

Savannah finds launching a skincare line different from her podcast, as it involves putting her name on a product and asking for consumer trust. Despite the challenge, she is confident in her brand’s creations.