Savannah James Introduces Reframe, a Premium Clinical Skincare Line

Savannah James has launched Reframe, a luxury and clinical skincare brand. Known for her longstanding interest in beauty, she aims to offer products that are educational, accessible, and stylish. The debut lineup includes three products: the Pigment Processor ($115), a brightening serum; the Compression Complex ($95), a daily moisturizer; and the Circadian Cream ($135), a night cream.

Developed in collaboration with Howard University’s College of Dermatology, the products cater to all skin tones and underwent rigorous clinical testing with a diverse group. The packaging is vibrant and draws inspiration from various art forms and cultures.

Reframe is currently available direct-to-consumer on reframebeauty.com and aims to engage Millennial consumers and older who are knowledgeable about skincare. The brand, co-led with Reframe president Samantha Bort and advised by Nick Axelrod, is strategically considering retail partnerships for future expansion.