111Skin Launches First Independent Spa in the U.S. at The Plaza Hotel

111Skin, a skincare brand co-founded by plastic surgeon Yannis Alexandrides and Eva Alexandridis, has opened its first stand-alone spa in New York at the Plaza Hotel. Spanning 8,000 square feet, the spa offers various treatments, including signature facials, LED light therapy, cryotherapy, and the Exosome Regenerative Facial Treatment. The brand is experiencing double-digit growth in North America and e-commerce markets, propelling their expansion strategy.

The spa is designed to mirror 111 Harley Street’s clinic in London, featuring nine treatment rooms, a couples’ room, and services from five aestheticians and eight massage therapists. The Exosome Face Lift, a new treatment, was introduced alongside the spa’s opening, emphasizing innovation and differentiated products.

The Plaza Hotel location serves as a testing ground for 111Skin’s model, with plans to explore other key markets on the East and West Coasts. The venture aligns with the brand’s strategy to focus on areas with significant customer traffic, capitalizing on New York’s wellness epicenter reputation.