Blog 1 Column

In June, glowing skin emerged as a major trend, with numerous skincare brands experiencing success driven by social media engagement. TikTok, in particular, was instrumental in their achievements. Tatcha secured the top position in earned media value (EMV) following the launch of its Dewy Milk Moisturizer, outpacing Rhode, despite its... Read More

The phrase “skin-loving” has become ubiquitous in the beauty industry, appearing in marketing for various products like creams, lotions, and makeup. This term, however, has been met with skepticism. It doesn’t clearly state its function or benefits and often seems like a vague marketing tool. Experts have weighed in, noting... Read More

Massaging the Message: Beauty Industry Insights The beauty industry experienced significant growth, with a 24.8% year-on-year increase in beauty-related content across major platforms, totaling 1.2 million pieces in May 2024. According to QuestMobile, broader beauty-related consumption reached 3.07 trillion yuan in 2023, expected to grow to 3.21 trillion yuan in... Read More

Martha Stewart, at 84, is launching a new skincare line called Elm Biosciences, set to debut in September. She’s partnered with dermatologist Dr. Dhaval Bhanusali to develop a serum and oral supplement, which Stewart has personally tested. She emphasized the importance of texture, color, and scent in the products. Stewart... Read More

The "butter skin" trend is gaining popularity on social media, particularly on TikTok, as it focuses on achieving a smooth, radiant, and natural complexion akin to the texture of butter. This look emphasizes a soft-focus, satin-like finish, differing from the glossy "glass skin" trend. Key Features of Butter Skin: Smooth,... Read More