Blog Medium Without Sidebar

Unilever is launching the SASSY marketing framework to “premiumize” everyday brands, making them emotionally compelling and aspirational. The SASSY framework stands for Science, Aesthetics, Sensorials, Shared by others, and Young-spirited. This approach aims to create “Desire at Scale” by making emotional connections accessible broadly, not just to luxury consumers. Unilever’s strategy involves evolving legacy brands like Vaseline and Dove to appeal to younger, digitally native audiences through storytelling, cultural engagement, and shareable content. For example, the “Vaseline Verified” campaign uses sleek visuals and community-led social media interactions to boost brand... Read More

Marla Beck is leaving her role as president and CEO of BeautyHealth, the company that owns Hydrafacial. She will be succeeded by Pedro Malha. Beck, who became CEO in March 2024, is known for founding Bluemercury and will stay on as an advisor. Malha has extensive experience in the healthcare and medical device industries, most recently with Abbott Laboratories. He previously held leadership positions at Zimmer Biomet, Abbott, and Johnson & Johnson. Brent Saunders, the board chairman, praised Malha’s qualifications and Beck’s leadership during a transformative period. Under Beck, BeautyHealth... Read More

The Clean Skin Club Towels have become a favorite beauty product due to their high-quality, biodegradable, and hygienic features. These towels are appreciated for being gentle on sensitive skin and conditions like acne, eczema, or rosacea. The newer Healthy Aging version, priced at $18, is designed for ages 40-65, incorporating glycerin to enhance skin hydration, brightness, firmness, and smoothness. Users have noted significant improvements in their skin condition, praising the towels for their effectiveness in promoting a healthy complexion and reducing breakouts.

Naturium is launching its first pop-up tour, “Consistency Club on Tour,” starting in Venice, California, and continuing to Studio City and the Melrose Place Farmers Market. This event showcases their campaign “Every One, Every Where, Every Day” and highlights the importance of skincare consistency through interactive experiences. Founder Susan Yara emphasizes the brand’s L.A. roots and its mission to make effective skincare accessible. Acquired by E.l.f. Beauty in 2023, Naturium offers affordable, high-quality products, with pop-up features like skin consultations, product testing, and influencer appearances. The brand plans to expand... Read More

The certification highlights that Hypothesis™ products are scientifically validated to reduce Staphylococcus aureus bacteria, crucial for microbiome-safe eczema care, thanks to TPZ-01™, an enzyme that targets this bacteria without harming the skin’s microbiome. Oliver Liu, Ph.D., co-founder of Hypothesis™ and Topaz Biosciences, emphasizes the innovation of directly targeting Staph aureus. The Hypothesis™ collection includes a hydrogel, spray, and therapy cream, available at www.hypothesis.bio from September 30. Moreover, in July 2025, MyMicrobiome introduced new skincare standards for eczema-prone skin.