Eleanor Pendleton Unveils Haléau Today with a 17,000-Person Waitlist

Eleanor Pendleton, renowned beauty editor and media entrepreneur, has launched Haléau, a beauty brand emphasizing slow beauty, authenticity, and sustainability. With over 17,000 people on the waitlist, Haléau’s debut has been highly anticipated. The brand’s hero product, the Pearl Baume Illuminating Highlighter, has already seen significant sales success.

Pendleton, inspired by her extensive career and personal journey, created Haléau to offer cosmetics that prioritize radiance without compromising on sustainability and integrity. The brand features refillable packaging and uses micronised pearl powder, reflecting both practical benefits and Pendleton’s personal history and cultural influences.

Manufactured in Australia, Haléau is committed to local expertise and reducing environmental impacts. Pendleton’s experience across various roles in the beauty industry shapes Haléau’s approach, fostering authenticity and community engagement.

Haléau’s launch also introduces The Pearl Circle, a community initiative offering early access and direct involvement. The brand is available via haleaubeauty.com and includes plans for selective retail expansion. Pendleton aims for Haléau to offer moments of self-care and connection in everyday life.