Martha Stewart to Debut a New Skincare Line

Martha Stewart, the renowned chef and lifestyle guru known for her disdain of Thanksgiving and her Sports Illustrated swimsuit-issue cover, has launched a skin-care brand at the age of 84. The brand, Elm Biosciences, was co-founded with dermatologist Dhaval Bhanusali. It debuts with the A3O Elemental Serum, priced at $135, and the Inner Dose Daily Skin Supplement for $50.

Stewart claims to have rigorously tested these products over five years, attributing her radiant skin to their efficacy alongside a disciplined routine of healthy living. She dispels rumors of plastic surgery, crediting her youthful appearance to natural practices and selective procedures. Elm Biosciences aims to deliver high-quality skin care reminiscent of Hailey Bieber’s products that Bhanusali also helped develop.